Design Role In Decision-Making
For decades, the standard corporate workflow followed a linear path: Business stakeholders defined the strategy, Engineering determined the feasibility, and Design was brought in at the 11th hour to "apply the skin". This model is dying. In the modern economy, design isn’t a cosmetic finish; it is a critical framework for decision-making. When design is excluded from the high-level strategy, companies end up building technically impressive products that nobody knows how to use—or worse, products that solve the wrong problems entirely.
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